Learn how to export successfully in a business-to-business (B2B) model. This category covers practical strategies, expert insights, and real-world examples to help manufacturers, export managers, and sales teams grow in international markets. You’ll find guidance on building your export plan, choosing the right market, finding the best partners, booking sales meetings, and navigating cultural differences—especially in the Nordic region.
Whether you’re new to export or scaling your existing efforts, this section gives you the tools to go global with confidence.
Yes, you can send cold emails to businesses in Denmark. But you must follow a few rules to stay compliant. Know the Danish Rules In Denmark, the Marketing Practices Act governs cold outreach. It allows cold emails only to business addresses—not to private individuals—if the message is relevant to their work. That means: If you […]
Field sales have long been the core of B2B. It focused on in-person meetings, frequent travel, and long sales cycles. Now, a more agile and efficient model is taking the lead. Inside sales is creating a new standard. With the help of digital tools, sales teams connect with prospects, build trust, and close deals directly […]
In today’s highly competitive world of B2B marketing, businesses are constantly searching for innovative Account-Based Marketing strategies to stand out, optimize their marketing efforts, and drive revenue growth. One strategy that has gained significant traction is Account-Based Marketing (ABM). ABM isn’t just a buzzword; it’s a powerful approach that enables B2B companies to focus their […]
Most businesses face the challenge of standing out while ensuring sustainable growth through effective lead generation strategies. The key to navigating this landscape? Generating high-quality leads that are not just numerous but also primed for conversion. Gone are the days of broad, generic marketing strategies. Instead, businesses must embrace a data-driven lead generation approach to […]
In today’s digital landscape, where businesses increasingly rely on inbound marketing and automated tools, the importance of outbound sales can sometimes be overshadowed. However, in a world overflowing with online content and digital noise, outbound sales remains a crucial strategy for driving business growth, enhancing sales performance, and fostering meaningful human connections. In this comprehensive […]
In today’s fast-paced and ever-demanding world, the pursuit of more has become synonymous with success. We are constantly bombarded with the idea that doing more, achieving more, and being more are the hallmarks of a successful life and business. However, in his groundbreaking book, Essentialism: The Disciplined Pursuit of Less, Greg McKeown turns this notion on […]
In the modern business world, inside sales teams have emerged as a key player in shaping the future of B2B sales. The traditional sales model, which relied heavily on face-to-face interactions, is evolving rapidly. Today’s businesses are increasingly turning to sales technology, remote sales, and virtual selling to meet the demands of a digital-first market. […]
Account-Based Marketing is essential in the competitive digital world, where businesses continuously seek ways to enhance their marketing strategies, maximize ROI (Return on Investment), and strengthen customer relationships. One of the most effective methods for achieving these goals is through Account-Based Marketing (ABM). This strategic marketing approach focuses on targeting high-value accounts with personalized marketing […]
Outbound Sales remains a powerful strategy in today’s fast-paced digital age, yet it’s easy for businesses to get caught up in the allure of inbound marketing strategies like SEO, content marketing, and social media. These strategies are undoubtedly powerful tools for building brand awareness and attracting potential customers. However, the significance of outbound sales should […]
In today’s highly competitive landscape of digital marketing, Lead Generation is essential for businesses to adopt comprehensive strategies that not only attract quality leads but also convert them into loyal, paying customers. Implementing a data-driven approach to lead generation is crucial for success, as it enables businesses to make data-driven decisions, optimize their marketing efforts, […]