Send Cold Emails to Danish Businesses Legally
Last Updated on 22. May 2025 by b2bexport
Yes, you can send cold emails to businesses in Denmark. But you must follow a few rules to stay compliant.
Know the Danish Rules
In Denmark, the Marketing Practices Act governs cold outreach. It allows cold emails only to business addresses—not to private individuals—if the message is relevant to their work.
That means:
- The email must go to a work-related address (e.g. info@company.dk or firstname.lastname@company.dk)
- The offer must relate to the recipient’s business or job role
- You must identify yourself clearly (name, company, contact info)
- You must offer a clear opt-out option
If you contact consumers, you need prior consent. But for B2B outreach, Denmark takes a practical approach: if the email is relevant and respectful, it’s usually fine.
What to Include in Your Cold Email
Make your email professional, brief, and clearly work-related. Always include:
- Your full name and company name
- A clear reason for the email
- How the recipient benefits
- A simple way to opt out
Keep it relevant. Contact a logistics company only if your offer solves something for logistics. Don’t pitch marketing software to a farm supplier.
Stay Compliant and Build Trust
Here’s how to stay on the right side of the law:
- Use verified business email addresses
- Avoid spammy subject lines
- Personalize the first line
- Include an unsubscribe link or a reply-to opt-out
- Track bounces and complaints
If someone asks you to stop, remove them from your list right away.
Danish Culture Favors Direct, Honest Outreach
Danes prefer short, respectful messages that get to the point. They don’t need small talk. Be clear, human, and practical. Don’t exaggerate. Don’t push.
When your offer makes sense, they respond. That’s why cold email works so well here.
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