Estonia, a small country in Northern Europe, has been gaining attention as a hub for startups and innovation, making it an attractive destination for businesses looking to expand to Estonia. he Estonian market is particularly appealing due to its strong focus on technology and digitalization, which align with the country’s reputation as a leader in […]
In today’s increasingly interconnected global market, understanding cultural nuances is critical for businesses looking to expand their operations internationally When exporting to Finland, recognizing the unique cultural characteristics of the Finnish market can be the difference between success and failure. Recently, I had the opportunity to speak with Simon, a seasoned British marketing expert who […]
Discovering export to Denmark opportunities and building Denmark business partnerships require a strategic approach that combines digital research, networking, and specialized Denmark business directories By leveraging tools such as custom reports and market analysis software, businesses can gather crucial data on transactions, market trends, and potential trade partners, directly supporting Denmark’s Development Cooperation initiatives. Networking […]
Hygge (pronounced hoo-gah) is a Danish lifestyle concept that emphasizes comfort, coziness, and enjoying the good things in life. Originating in Denmark, hygge has become popular worldwide, especially in colder seasons when we crave warmth and connection. Although there’s no exact English translation, hygge is all about embracing comfort and creating a warm, inviting atmosphere. […]
Jante Law or the Law of Jante, Janteloven in Danish, is a personal social code that permeates business culture to discourage boasting about success and promote modesty. Common in Denmark, Sweden, and Norway, this unwritten social code, integral to Danish business culture, is known for promoting humility in business success by encouraging collective conformity and […]
Scandinavian countries have implemented highly effective deposit systems, including a bottle deposit fee, that encourage recycling and contribute to both environmental sustainability and economic growth. These deposit systems add a small fee to beverage containers, which people get back when they return the containers for recycling. This simple approach not only encourages responsible waste management […]
Estonia country, a small Baltic nation in northeastern Europe, has positioned itself as a global leader in digital innovation with its e-Residency program. Known for its rich historical context and significant events that have shaped its national identity, Estonia is a member of both NATO and the European Union. This unique initiative offers a gateway […]
In May 2024, I embarked on a business trip to South Korea, primarily focused on visiting the vibrant city of Seoul. This experience marked my first face-to-face interactions with several business contacts I had previously connected with online. The goal was not only to establish more meaningful relationships but also to cultivate trust—a crucial component […]
Exporters often ask: How can I find a skilled partner or sales manager in my target country and industry? It’s challenging, but LinkedIn Navigator can help How to find a person who is: There are many indirect channels to look for one. However, I have found that one of the best options is the LinkedIn […]